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Unlocking the potential of E-commerce

Published Monday April 13 2015

Small European countries top the ranking of 130 economies according to their readiness for business-to-consumer (B2C) e-commerce, a new UNCTAD study shows.

According the Information Economy Report 2015 “Unlocking the Potential of E-commerce for Developing Countries” the highest e-commerce readiness is found in Luxembourg, Norway and Finland.

 

                                            Source: UNCTAD

Its B2C E-commerce Index draws on data on Internet use, secure servers, credit card penetration and postal delivery. Assessing e-commerce readiness can serve as a first step towards formulating a national e-commerce strategy.

“As the digital economy expands and more business activities are affected, it becomes more important for Governments to consider policies that can help to harness e-commerce for sustainable development,” UNCTAD Secretary-General Mukhisa Kituyi said.

Read on about the B2C E-commerce UNCTAD report .

Access here the full report on the B2C E-commerce Index .

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